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History of Cyber Monday According To Different Conducted Reports

24 September



The history of Cyber Monday. The term “Cyber Monday” started getting used in 2005 by the National Retail Federation (NRF), which needed a name for the flurry of online sales the Monday after Thanksgiving. ... In other words, online merchants wanted the money brick-and-mortar stores were making on Black Friday
What caused Cyber Monday to become a great day for holiday gift shopping? Taking into account the holiday shopping season, here is how it works.


Cyber Monday’s Organic Origins

A popular day for online shopping since the turn of the 21st century is the #CyberMonday after #Thanksgiving. When smartphones were not around, people checked their favorite retailers' websites on the first day after the long Thanksgiving weekend to see if they had missed any deals at in-person Black Friday sales or more leisurely weekend trips to the mall.

The National Retail Federation (via its commercial portal) coined (per Fast Company) the term Cyber Monday in 2005, named after a young NRF public relations executive named Ellen Davis. In a hopelessly quaint New York Times article, Michael Barbaro reported that NRF expected Cyber Monday to be the biggest online shopping day of the holiday season. As a matter of fact, it wasn't. Due to reasons that will never be forgotten, that honor went to December 12, 2005. Cyber Monday stuck, and the term caught on.




One-Stop Shopping at CyberMonday.com

In response to Davis's marketing brilliance, #NRF launched CyberMonday.com, a clearing house of discounts and bargains after Thanksgiving. Deals on Cyber Monday used to be available exclusively at CyberMonday.com. It has since evolved into an affiliate-driven e-commerce site offering win-win deals for both consumers and sellers. Then it disappeared, and it does not exist today. The original Cyber Monday site became a victim of its own success when other websites and retail platforms offered Cyber Monday deals.

Jumping on the Bandwagon: Cyber Monday Goes Big

Cyber Monday couldn't be kept under wraps forever. Within hours, major online retailers (as well as e-commerce platforms run by brick-and-mortar retailers like MobilePhone4u & AlphaSmartphones) began offering their own Cyber Monday deals unrelated to CyberMonday.com.

Although Cyber Monday wasn't the biggest online shopping day of the year, #NRF's intuition was correct; consumers really did want to shop big on the Monday after Thanksgiving. Retailers dutifully played up the day as a natural extension of an already-popular shopping weekend and timed their best promotions accordingly. 

Early e-commerce innovations like Gap's virtual dressing room gave retailers and consumers a greater sense of possibility. Consumers' apprehension about buying also changed unconventional items online. #Barbaro’s 2005 article noted that sales of sports and fitness equipment grew by 49% and furniture by 34% from 2004 to 2005, “suggesting that consumers are becoming more comfortable with the idea of buying a couch or treadmill online.”

Cyber Monday Sales: Steady Growth in Any Economy


It is about as close to a slam dunk as it gets for the retail industry on Cyber Monday. Shopping online spent $608 million on Cyber Monday in 2006, according to ComScore. In recent years, the holiday has experienced increases in sales almost every year by double digits. A recession-weary U.S. consumer tightened their belts in 2009, the only exception. Only 5% more sales were made on Cyber Monday 2009 than in 2008.

Nonetheless, 2009 stood out as an exception. This 5% growth over Cyber Monday, which was well above the rate of inflation at the time, which was virtually nil, is further evidence of the e-commerce phenomenon's absolute power.

Recently, Cyber Monday has grown significantly. According to ComScore, for the first time, desktop sales on Cyber Monday surpassed $2 billion in 2014. With mobile sales included, Cyber Monday sales were hundreds of millions of dollars higher than in 2014. In the two years after that, sales jumped 12 percent each. The bigger 12% figure is remarkable since 20% of $608 million is a lot less than 12% of $2 billion.

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